Insights from Aspen Dental’s CMO: Solving Dental Care Accessibility with Membership Plans

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In a recent interview on the Group Dentistry Now podcast, Marcelle Parrish, Chief Marketing Officer (CMO) at Aspen Dental, and Michael Shuman, CEO of Membersy, explored the transformative impact of dental membership plans, for both patients and practices. With affordability being a major concern for patients, the discussion shed light on how membership plans offer a solution to this issue while inherently fostering patient loyalty for their practices.

The launch of the Aspen Dental Savings Plan showcases the power of dental membership, and for practices or organizations seeking a way to address patient affordability, the insights from this podcast interview are invaluable.

Listen to the full podcast now. 


The Health Crisis of Unaffordable Dental Care 

Marcelle Parrish highlighted a significant problem faced by dental patients — they often come in for emergency procedures only to be unable to proceed with comprehensive treatment due to financial constraints. This situation exacerbates the problem and results in worsening oral health and increased costs down the road. Parrish described this as a "health crisis," emphasizing the urgent need for a solution, pointing out that their doctors were requesting a resolution that would enable patients to access the care they need but might not be able to afford otherwise.

The Power of Membership Plans 

Aspen Dental recognized the transformative potential of membership plans in addressing the affordability challenge while ensuring patients receive the necessary dental care. Parrish noted that the membership aspect of the plan options instills confidence in patients, allowing them to return and complete their treatments over time. This loyalty aspect solves multiple problems, creating a positive impact on patient health and well-being.

Choosing Membersy as the Ideal Partner

When evaluating membership plan options, Aspen Dental sought a partner that prioritized patient security, data protection, and HIPAA compliance. Parrish explained that partnering with Membersy was a natural choice since they demonstrated expertise in these areas. The focus on patient data protection aligned with Aspen Dental's commitment to ensuring a secure and trusted environment for their patients. 

Driving Patient Compliance and Loyalty

Parrish emphasized that The Aspen Dental Savings Plan has provided doctors with a simplified and efficient way to offer dental care options to uninsured patients. The seamless integration of the membership plans allows dentists to focus on what they do best: providing quality care to patients. 

If your organization is looking for a simple and affordable way to ensure uninsured patients are able to receive the care they need, reach out to Membersy today. Our experience and expertise help take the burden of administering a professional membership plan off your organization so you can put continued focus on the patients in your practices. 

Click here to watch the full podcast.